How Other Marketing Agencies Fail on Social Media

The problem with hiring marketing agencies to do your social media is that traditional marketing strategies don’t work on social media.

Most marketing agencies who offer social media - but don’t have an expert social media team or SPECIALIZE in social media - will offer you content to post, and just look at Instagram and Facebook merely as places to market - rather than using expert and proven strategies to utilize the platforms themselves.

In the last month I was contracted by 4 clients to review and revamp their social media strategies that were created and implemented by other marketing agencies.

The content sucked. Like really, really sucked.

No calls to action, no value provided and quite frankly no point to their content. Tens of thousands of dollars thrown away.

With a few changes- we were able to adjust the content and shift the messaging to resonate with their target audiences.

There IS a proven way to be successful on social media, and it truly starts with approaching social media marketing from a human and emotional place.


If you’re looking to grow a community and monetize on social media, working with an agency or expert who knows how to maximize growth on the actual platforms is how you’re going to do that.