The Biggest Mistake You’re Making with Your Social Media

I see SO many businesses making this mistake daily on social media and it's costing them sales.

You're only posting 'tips & tricks' and educational content.

Now, I know what you're thinking. "I have to give value on social media if I want to build authority" - and that's true, you DO have to provide value. But what if the way you've thought about providing value was all wrong? We have to rethink what 'valuable' content actually is.

HERE'S WHY:

The reality is that your audience is generally not aware of the cause of their problems in the first place. They don't realize that the reason they are exhausted all of the time is because they are burned out - all they know is that they are exhausted, uninspired, and running on empty. So content that gives '3 tips to deal with burnout' does not speak to them or provide any kind of value for them.

Our audiences are only aware of the SYMPTOMS that the problem causes them. So offering them tips to solve a problem they aren't even aware they have won't activate them to take action.

However...if you can shift your content to speak to the SYMPTOMS that your ideal client is currently experiencing..THAT is when you will start to see results. Speak to the symptoms, and position your offer as the solution.

This is a part of our content framework that has helped our clients organically reach MILLIONS of new people and viewers in the last 90 days. If your content doesn't generate results like this...it's time to call in the experts.